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Why Investor Relations?
The cost of being a public company can add a minimum of $500,000 a year to a
company's overhead with expenses including SEC filings, interim and annual
reports to shareholders, news distribution, auditors and legal counsel. At
that level of expenditure, a company is still just a spectator in the stock
market, reporting to regulators and keeping shareholders informed. No new
ground is being plowed. No shareholder value is being added.
With the counsel of senior investor relations' professionals, your company
can convert this expense into an investment.
For a modest budget, a company can have an active stock marketing program
that will, over time, raise its corporate profile and its price/earnings
multiple, providing an excellent return on investment. Management becomes
a more active participant in the process of enhancing shareholder value.
Both liquidity and market value can be significantly expanded through an
active investor relations program.
The PiedmontIR approach.
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PiedmontIR, LLC is a leading independent investor relations firm. Founded
with over 30 years of experience by successful Wall Street professionals,
the firm provides public companies with active and well-organized stock
marketing programs to help them attain key business goals -- such as
enhancing their visibility before the equity markets, positioning complex
financial transactions and coping with critical corporate issues.
Our advisory services cover the areas of investor perceptions and
expectations, financial reporting, valuation, disclosure and regulatory
issues. We provide counsel on corporate governance, capital financings,
exchange listings, mergers and acquisitions and crisis communications.
We structure aggressive programs around recommendations for addressing
equity marketability and enhancing shareholder loyalty.
Our team brings a wealth of practical knowledge to the most complex
investor relations challenges by drawing on our cross section of
professional specialties including finance and investment, business and
public relations. Our team's goal is to position management's vision and
expectations in a way that maximizes public awareness and ownership. An
important part of this process is to insure that key segments of the
client's business are identified and given their proper weight and
attention in order to maximize the market value of the overall enterprise.
PiedmontIR principals will meet with the prospective client to learn more
about the company, which would include: products and markets; management;
and the industry competition and business outlook. If a stock is undervalued,
we develop investment messages that address the drivers of shareholder value.
If the stock appears overvalued, we help companies understand the future
expectations that investors have set for key metrics of revenue growth,
margins and asset turns.
We carefully evaluate the company's investor relations and communication
goals prior to preparing a proposal and limit the number of clients we
serve so that each client receives the maximum resources necessary to
realize management and shareholder goals.
Active Stock Marketing
While all public companies have a need to provide information, a more active
approach is necessary to convey the company's true value to the marketplace.
PiedmontIR believes a proactive approach in the investor relation's field that
enables companies to evaluate investor relations programs on their achievement
of specific objectives:
- Improved trading volume
- Higher multiple
- Broader base of institutional ownership
- New research analyst sponsorship
- Increase retail brokerage interest and ownership
- Greater access to capital markets
- Increased visibility through effective use of business media to deliver the company's key messages
- Enhanced reputation and credibility for the client's business model, management and business prospects
PiedmontIR also believes that it is very important for a company to establish
a consistent communications policy, particularly concerning the release of
quarterly results. We strive to establish and maintain a company's reputation
for open and credible communications with the financial community. By establishing
a company as communicative, concerned with maximizing shareholder value and
consistent in disclosing information, we can maximize the impact of an active
investor relations campaign.
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